Privacy policy

Last Updated: 26 August 2025

PawLuxxe is responsible for this shop and website, including all information, content, functionalities, tools, products and related services, with the aim of providing you, the customer, with a personalised shopping experience (the “Services”). PawLuxxe is powered by Shopify technology, which enables us to make the Services available to you. This Privacy Policy describes how we collect, use and share your personal information when you visit, use, make a purchase, or otherwise transact through the Services, or when you communicate with us in any other way. In the event of any conflict between our Terms of Service and this Privacy Policy, the provisions of this Privacy Policy shall prevail in relation to the collection, processing, and sharing of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and shared, as described herein.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies, relates to, or can reasonably be linked with you or another individual. Personal information does not include anonymised data or information that has been de-identified so that it cannot reasonably identify or be associated with you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

  • Contact information, including your name, address, billing address, delivery address, telephone number, and email.

  • Financial information, including credit card, debit card and bank account details, payment card data, payment method, transaction information, receipts, and other related payment details.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including the items you view, add to basket, add to wish list, purchase, return, exchange or cancel, as well as your previous transactions.

  • Communications with us, including information you provide when contacting us, for example when speaking with our customer service team.

  • Device information, including device details, browser or network information, IP address or other unique identifiers.

  • Usage information, including information about your interaction with the Services, such as when and how you access or browse them.

Sources of Personal Information

We may collect personal information in the following ways:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal information.

  • Automatically through the Services, including your device when you use our products or services or visit our websites, and through cookies or similar technologies.

  • From our service providers, including when we engage them to enable certain technologies and when they collect or process personal information on our behalf.

  • From our partners or third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • To provide, personalise, and improve the Services. This includes fulfilling contracts, processing payments and orders, remembering your preferences and interests, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, managing your account, arranging deliveries, enabling reviews, and tailoring product recommendations.

  • Marketing and advertising. We may use your personal information for promotional purposes, including sending marketing communications by email, SMS or post, and displaying online advertising for products or services on our Services and third-party sites, based on your interactions.

  • Security and fraud prevention. To authenticate your account, provide a safe shopping experience, detect and investigate potentially fraudulent or unlawful activity, protect public safety, and maintain service security.

  • Communications with you. To provide customer support, respond to enquiries, and maintain our business relationship.

  • Legal obligations. To comply with applicable laws, respond to lawful requests from authorities, participate in legal proceedings, or enforce our terms and policies.

How We Share Your Personal Information

We may share your personal information in certain circumstances, including:

  • With Shopify, manufacturers, and other partners who provide services on our behalf (such as IT management, payment processing, data analytics, customer service, cloud storage, fulfilment, and shipping).

  • With business and marketing partners for advertising and promotional purposes, for example, personalised advertising based on your online activity across retailers and websites.

  • When you authorise or consent to such sharing, for example, by using social media integrations.

  • With our affiliates or other companies within our corporate group.

  • In connection with business transactions (such as mergers or insolvencies), compliance with legal obligations, or to enforce our rights and protect the Services.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you provide will be shared with Shopify and third parties, which may be located in other countries. Shopify may also use aggregated information across its network of merchants. In such cases, Shopify is responsible for the processing of that personal information. For more information, please consult Shopify’s Consumer Privacy Policy.

Third-Party Sites and Links

The Services may contain links to third-party websites or platforms. If you access these links, we recommend reviewing the privacy and security policies of those sites. We are not responsible for their practices or content.

Children’s Information

The Services are not intended for use by children, and we do not knowingly collect personal information from minors, as defined by applicable law. Parents or guardians may contact us to request deletion if their child has shared personal data.

Security and Retention of Your Information

We implement appropriate safeguards to protect your personal information, though no system is entirely secure. Retention periods vary depending on account activity, service requirements, legal obligations, or dispute resolution needs.

Your Rights and Choices

Depending on your location, you may have rights including:

  • Right of access – to request access to personal data we hold about you.

  • Right of erasure – to request deletion of your data.

  • Right of rectification – to correct inaccurate information.

  • Right to portability – to request a copy of your data in certain circumstances.

  • Communication preferences – you may opt out of marketing emails at any time, though transactional communications may still be sent.

Requests may require identity verification or representation by an authorised agent, as permitted by law.

Complaints

If you have concerns about our processing of your personal information, please contact us. Depending on your location, you may also lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where transferred outside the EEA or UK, we will use recognised safeguards such as Standard Contractual Clauses or UK equivalents.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The revised version will be published on this site with an updated “Last Updated” date.

Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
customerservice@pawluxxe.com